As I am just getting settled back in from the Pubcon Conference in Vegas, one of the top priorities on my to-do list is to give credit to Raven Seo Tools. These guys and gals took the trade show t-shirt giveaway practice to a whole new level. They should be the text book example for going above and beyond the standard giveaway tee and knocking this one out of the park.

When you are giving away a t-shirt at a trade show, you want to accomplish two things. You want the traffic it brings to your booth and then you want the residual advertising of the shirt being worn/seen in the future. Raven nailed both.

Here are three things that Raven did that blew me away:

1. Printed on American Apparel (top notch shirt that costs more but people LOVE them)

   They went for it with this one. The target audience at Pubcon knows a high quality shirt when they see American Apparel. It goes a long way with their prospective buyers.

2. Did a Design that Wasn’t Logo-Centric
   A lot of companies can’t resist the urge to splash their logo all over a giveaway. Raven created a catchy design that the conference attendees couldn’t wait to wear. They unobtrusively included their logo on the sleeve and the branding has just as much effect.
3. Did Two Different Colored Shirts
   It was Olive for Men and Plum for Women. What’s not to like about that?!?

View the images below from their blog to see what the shirts looked liked:

Here is a shot of the Raven team rockin’ their wears:

Heck of a job Raven!